BMW Asia continues as the Official Car for Standard Chartered Marathon Singapore 2012 for 2nd year.
| The new BMW X1 - Car-to-car. (05/2012) |
“BMW is very excited to be the co-sponsor and official car of the Standard Chartered Marathon 2012 for the second consecutive year. Many may not realize that marathon running and BMW cars have so much in common. While marathon runners aim to cover as much distance with as little energy spent, BMW cars are engineered to achieve more power without compromising on fuel efficiency and CO2 emissions thanks to the Efficient Dynamics technology,” said Mr Neil Fiorentinos, Managing Director of BMW Group Asia.
The philosophy behind the Efficient Dynamics technology comprises of a highly efficient engine through air and fuel management, minimised energy loss, lightweight design and superior aerodynamics. In principle, these are also core aspects of marathon running; proper breathing techniques, efficient use of energy and lightweight or aerodynamic running gear.
BMW’s Participation in Standard Chartered Marathon Singapore 2012
Similar as before, BMW Asia will be unveiling a series of initiatives aimed at further engaging participants and improving the race experience for SCMS 2012 runners, in the lead up to and during the race on 2 December 2012.
Runners of the Full and Half Marathon will also have a chance to win a brand new BMW X1 sDrive20i by joining Team BMW. This will be complemented with a series of activities including running clinics where runners will be given expert coaching to hone their technique and performance ahead of SCMS 2012.
BMW will also be sponsoring the pacers programme for Full Marathon runners to help them improve and achieve their personal bests. And as the official car, a fleet of more than 20 BMW cars will be deployed to provide medical, logistics and operational support on race day.
Win the BMW X1 sDrive20i
All Singapore citizens and Singapore Permanent Residents, who are 18 years and above as of the date they signed up for either the Full Marathon or Half Marathon race category of the SCMS 2012, will be eligible to win the BMW X1 sDrive20i simply by registering for Team BMW. A point system and random draw will then determine the lucky winner of the BMW X1 sDrive20i, which will be conducted on 12 December 2012.
The BMW X1 is a tremendously popular compact all-rounder that has proved to be a bestseller with more than 300,000 units already delivered worldwide. The stand-out position of the BMW X1 is also reflected in the many national and international prizes bestowed on the BMW X model in recognition for its designed, deriving characteristics and high safety levels, including; Readers’ Choice for Off-Roader of the Year by “OFF ROAD” magazine, Red Dot Designed Award 2011 and 5-star Euro NCAP safety rating, just to name a few.
Now, the new BMW X1 comes equipped with a more powerful engine powered by BMW TwinPower Turbo technology and a broad spread of BMW EfficientDynamics technology fitted as standard to give the sports utility vehicle the tools to further increase its lead over the competition in terms of sporting ability and efficiency.
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
| The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years. |
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Issued by:
BMW Asia Pte Ltd
Corporate Affairs Department
Sethipong Anutarasoti
Tel: +65 6838 9630
Email: Sethipong.anutarasoti@bmwasia.com
Daniel Chan
Tel: +65 6838 9639
Email: daniel.chan@bmwasia.com
Media Website: www.press.bmwgroup.com
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