BMW Group sells more than 2 million vehicles
in 2014
Record worldwide sales: up 7.9% with a total of
2,117,965 deliveries
Best ever year for BMW, BMW Motorrad and Rolls-Royce
MINI sales up 20.7% in December – a new record for
the month
Robertson: New models and balanced global growth key
to success
BMW i sales around 17,800; Krüger: BMW i8 production increased
Munich. The BMW Group delivered more
than two million vehicles to customers in 2014, the
company’s fourth record year in a row. A total of
2,117,965 BMW, MINI and Rolls-Royce vehicles were
sold, more than ever before in the Group’s history
(prev. yr. 1,963,798 / +7.9%). All of the company’s
brands finished the year strongly with sales in
December up 15.2% - a total of 215,217 vehicles were
delivered in the last month of the year (prev. yr. 186,786).
Ian Robertson, Member of the Board of Management of
BMW AG responsible for Sales and Marketing BMW said,
“I am delighted that we achieved our target of selling
more than two million vehicles in 2014, a new record
for the BMW Group. We have seen good growth throughout
the year, well spread across all major sales regions.
Our new models such as the BMW X4 and BMW 2 Series
Active Tourer demonstrate our ability to de-velop new
vehicles which attract new customers to the brand. The
popularity of the BMW i3 and BMW i8 shows our
game-changing ‘born electric’ strategy is on track. We
are now looking forward to building on these successes
in 2015.”
2014 was the best year ever for the BMW
brand. Deliveries of BMW vehicles totalled
1,811,719, an increase of 9.5% on the previous year
(1,655,138). Sales in December also achieved a new
high, up 14.2% on the same month last year (177,954 /
prev. yr. 155,835).
In its first full year on the market, the BMW 2
Series Coupé has been delivered to a total of 27,933
customers while 13,091 customers have taken delivery
of the 2 Series Active Tourer during the three months
it has been on sale. Sales of the segment-leading BMW
3 Series were up on last year, totalling 476,792
(prev. yr. 467,672 / +2.0%). Deliveries of the BMW 4
Series models totalled 119,580 in 2014. The BMW 5
Series, which also leads it segment globally, saw
sales increase 1.7% this year, with a total of 373,053
delivered to customers worldwide (prev. yr. 366,992).
The BMW X4, which went on sale in July, has been
delivered to 21,688 customers while the new
third-generation of the BMW X5 has increased sales by
37.4% compared to last year (147,381 / prev. yr. 107,231).
Around 17,800 customers have taken delivery of an
innovative BMW i vehicle in 2014. Global deliveries of
the BMW i3 total 16,052; nearly three-quarters of
those sales oc-curred in the second half of the year,
following the vehicle’s late-spring market launch in
several major markets including the USA. The keys to a
total of 1,741 BMW i8s have been handed over to
customers since it went on sale in the summer.
Due to the success of the BMW i vehicles, their
production continues to ramp up. Harald Krüger, Member
of the Board of Management of BMW AG responsible for
Production said, “Our production lines in Leipzig are
highly flexible and we have switched more pro-duction
to the i8 to reduce customer waiting times to a better
level. Meanwhile, more than 100 BMW i3’s leave the
plant each day. The BMW Group is the first automotive
company to manufacture using significant quantities of
carbon fibre in series production and the success of
these cars speaks for itself.”
Despite the change in the core MINI
model this year, annual sales remained around
last year’s record level with a total of 302,183
vehicles delivered to customers (prev. yr. 305,030 /
-1.0%). Peter Schwarzenbauer, Member of the Board of
Management of BMW AG responsible for MINI, BMW
Motorrad and Rolls-Royce was particularly pleased with
how the year ended for the brand. “MINI saw its best
ever fourth quarter with sales up 17.2% (94,624 /
prev. yr. 80,748). It was also a record December with
sales increasing 20.7% compared with the same month in
2013 (36,773 / prev. yr. 30,455). Since coming fully
onto the market, sales of the new third generation
MINI 3-door and the brand new MINI 5-door have been
very strong.” In December, sales of the 3-door were up
33.9% (16,418 / prev. yr. 12,262) while a total of
6,954 customers took delivery of a 5-door MINI in the
last month of 2014. The MINI Countryman saw sales grow
5.0% across the year (106,995 / prev. yr. 101,897)
while deliveries of the MINI Paceman totalled 15,567
in 2014, an increase of 6.0% (prev. yr. 14,687).
Rolls-Royce Motor Cars announced
record sales results for a fifth consecutive year,
with 4,063 units (prev. yr. 3,630 / +11.9%) sold
globally during 2014, more than ever be-fore in the
brand’s 111-year history. Peter Schwarzenbauer said,
“Rolls-Royce has seen strong sales worldwide, with
double-digit increases in most regions. This
exceptional growth means that deliveries have more
than quadrupled since 2009.” Sales were driven by
strong orders for Ghost Series II, launched in
November, and Wraith, which enjoyed its first full
year of sales, while the Phantom remains the company’s
pinnacle product.
BMW Motorrad has achieved a fourth
successive sales record, selling over 120,000
maxi-scooters and motorcycles for the first time ever,
an increase of around 7%. The exact figures will be
released on Monday.
The BMW Group achieved growth in all major
sales regions in 2014
In Europe, a total of 913,803 BMW and MINI brand
vehicles were delivered to customers (prev. yr.
858,990 / +6.4%). All European markets have
experienced growth in 2014. The BMW Group’s home
market, Germany, saw sales increase 1.7% across the
year with 273,433 new vehicles registered (prev. yr.
268,838). Sales in the region’s second biggest market,
Great Britain, grew 8.4% in 2014 (204,749 / prev. yr.
188,837) while a total of 67,449 BMW and MINI vehicles
were delivered in France, an increase of 5.3% (prev.
yr. 64,082).
Sales of BMW and MINI vehicles in Asia grew by 13.8%
in 2014 with sales totalling 656,395 (prev. yr.
576,616). This level of sales growth was reflected in
the December figures – deliveries in the last month of
the year totalled 61,295 (prev. yr. 54,546 / +12.4%).
The year saw sales in Mainland China grow by 16.7%,
with a total of 455,979 BMW and MINI vehicles
delivered to customers (prev. yr. 390,713). Strong
sales growth was also experienced in South Korea,
where 46,400 customer deliveries were made, an
increase of 17.3% on the previous year (39,558).
Sales growth of 3.9% was recorded at year-end in the
Americas (481,056 / prev. yr. 462,891). The USA was
the region’s main growth driver in 2014, annual sales
there were up 5.3% to total 395,850 (prev. yr.
375,782). Canada also saw positive growth of 1.2%
(38,188 / prev. yr. 37,723) while sales in Mexico
increased by 6.5% compared with the previous year
(14,902 / prev. yr. 13,992).
Double-digit growth was recorded in the Middle East
region with a total of 30,148 BMW and MINI vehicles
sold in 2014, an increase of 22.6% compared with the
previous year (24,596). December sales in the region
were up 30.4% with a total of 2,511 vehicles
de-livered to customers in the last month of the year
(prev. yr. 1,926).
BMW Group sales in/up to December 2014 at a glance
|
|
In December 2014 |
Comp. to previous year
|
Up to/incl.
December 2014 |
Comp. to
previous year |
|
BMW Group Automobiles
| 215,217 | +15.2% | 2,117,965 | +7.9% |
|
BMW | 177,954 | +14.2% | 1,811,719 | +9.5% |
|
MINI | 36,773 | +20.7% | 302,183 | -0.9% |
|
Rolls-Royce | 490 | -1.2% | 4,063 | +11.9% |
|
|
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