Media Information
28 February 2014
MINI Clubman Concept.
A new class in terms of space, function and supreme elegance.
28 February 2014
MINI Clubman Concept.
A new class in terms of space, function and supreme elegance.
LIPUTANSATU - Munich. The MINI Clubman Concept showcases a new
brand philosophy for a higher class of automobile. 26 centimeters
longer and just under 17 centimeters wider than the current MINI
Clubman, the Concept comes over as sophisticated, cool and elegant.
The iconic design is supplemented by high-quality details, plenty of
space for functional features and selected materials. Refinement of
the hallmark MINI styling ensures instant recognition, both on the
exterior and the interior. The extensive colour and material concept
redefines contemporary elegance and high-end quality in this segment.
Supreme, dynamic, elegant – the exterior design.
Even with larger exterior dimensions, the MINI Clubman Concept is
instantly recognisable as a typical MINI. With the characteristic
agility of the MINI proportions, the prolonged roof line clearly
reflects the car's extensive utility space. It also gives the
silhouette a distinctive elegance, underscored by generous surfaces.
The powerful, warm Berry Red colour shows surfaces and shapes to
optimum effect. The roof in the colour "Blade" - a metallic
grey - creates an elegant contrast with the warm red of the corpus.
Classic MINI design icons such as the hexagonal radiator grille, Side
Scuttles, Black Band and the typical lights are designed in precise,
high-end style. The modern, reduced interpretation of these features
gives the MINI Clubman Concept a more sophisticated, charismatic look.
The themes of aerodynamics and air ducting are clearly highlighted in
the exterior design. All openings and outlets are integrated in the
geometry and elegantly shaped. Clearly defined wheel arches and the
roof spoiler accentuate the car's dynamic appearance, underscoring the
overall impression of sporty flair.
Typical MINI in every detail - the front section.
Seen from the front, the circular headlamps, hexagonal radiator
grille and roof with add-on look clearly identify the MINI Clubman
Concept as belonging to the MINI family. The radiator grille is
strikingly elaborated and incorporates the bumper in the front
section. The bumper is finished in Black Chrome, adding a touch of
exclusive style to this functional element. Elaborate details such as
the three-dimensional structure of the chrome ribs inside the front
grille further enhance the front section. The high quality standards
of the MINI Clubman Concept even extend to the surface modelling. Fine
edges add precision and presence to the generous surfaces.
In the lower area of the front-end design there is a continuous air
inlet which highlights the breadth of the MINI Clubman Concept,
thereby emphasising its solid standing on the road. Meanwhile a finely
wrought chrome rib appears to hover inside the air inlet, giving this
sporty detail a touch of exclusive appeal. In the outer section of the
front apron there are so-called AirCurtains - an aerodynamic feature
that gives the wheel arches an aerodynamically optimised closure.
These dynamically surround the lower part of the front section like
two brackets.
Plenty of space for characteristic dynamism - the side.
Reduced to the essentials, the side view instantly conveys the
qualities of the MINI Clubman Concept: a long wheelbase, flatly
positioned windows and short overhangs reflect characteristic MINI
agility. At the same time, the long roof line and the typical two-box
design clearly emphasise the car's high level of functionality and its
generous utility space. Meanwhile the four doors reflect the extended
exterior dimensions and increased functionality. Generous surface
expanses elongate the side, while at the same time subtle surface
modelling and precise lines make the silhouette appear flat and
dynamic. Three chrome elements give the side section a sense of
exclusivity with modern understatement. At the front, the Side Scuttle
incorporates the filigree mirror base and turn indicator in an
elongated element whose shape is echoed by the two electrical door
openers. Integrated flush with the surface, these draw a line back to
the rear which is taken up by the rear door handles. Above this, the
surrounding shoulder line in chrome offsets the corpus of the car from
the greenhouse and roof in hallmark MINI style. This so-called
Waistline Finisher embraces the entire passenger cell, reinforcing the
exterior graphics so typical of the brand. The 19" light alloy
rims in bicolour Black Chrome and Chrome finish are the highlight of
the side view. A clear cup formation gives the elaborate multi-spoke
design a highly dynamic touch. In between, glossy accents are added by
non-cupped polished surfaces.
Aerodynamic details for optimum air ducting.
The MINI Clubman Concept is the first MINI to be fitted with a
so-called AirBreather at the side. The AirBreather echoes the design
theme of the AirCurtains in the front apron, cutting dynamically into
the surrounding Black Band. The elaborate double roof spoiler at the
rear is shown to best advantage from the top view. The third brake
light is integrated in between the two wings of the roof spoilers in
Formula 1 style. There are also two longitudinal sections of
plexiglass which run across the entire length of the roof like rally
stripes. In conjunction with the roof spoiler, this means that the
distinctive dynamic air typical of MINI is applied to the MINI Clubman
Concept from a bird's-eye perspective, too.
Typical MINI Clubman: split doors for increased loading
convenience - the rear.
The MINI Clubman Concept is broad and athletic in the rear view. The
familiar MINI cascading - a staggering of multiple layers - gives the
automobile a very solid standing and a muscular wheel orientation when
seen from the rear. The most striking rear elements are the
characteristic split doors. The typical continuous door frame is no
longer made of sheet metal. The door graphic itself provides the frame
surrounding the entire rear section like a discreet bracket. This
newly elaborated design gives the whole rear a reduced, modern
appearance. The horizontally positioned rear lights have a highly
detailed finish. Their shape underscores the car's broad standing and
the dynamic orientation of the rear section. Selected chrome accents
such as the "Clubman" inscription, the MINI emblem on the
left-hand door and the door handles are specific details which
emphasise the high-quality aspiration of the MINI Clubman Concept. As
in the front section, the aerodynamically optimised bumper finishes
off the rear to the road.
Exclusivity and function interpreted in contemporary style -
the interior design.
Along with the exterior, the interior of the MINI Clubman Concept has
also grown to larger dimensions. With four doors and five
fully-fledged seats, the MINI Clubman Concept offers plenty of space
for the pursuit of an active lifestyle.
The new dimensions are brought to life by means of generous surfaces
and more sophisticated spatial effect. The underlying design theme in
the interior is the characteristic ellipse. Precise and contoured in
its shaping, it comes over as more sophisticated while clearly
displaying its origins. Around the ellipses, the interaction between
several levels and surfaces adds lightness and a three-dimensional
feel to the interior.
The unusual materials are especially worthy of mention: nubuck
leather in a light Sky Blue, patent leather in rich Berry Red and
black soft nappa leather ensure an exclusive interior atmosphere which
is highly expressive. In between, elements in patinised silver add
high-end accentuations. The patina gives them the character of
familiar, fondly used items. Decorative strips in blue limed ash grain
convey cool, modern elegance. The two highly expressive fabrics Tweed
Grey and Black Twill set an attractive counterpoint to the classic
value attributes of wood, leather, silver, thereby creating the
familiar MINI interior experience. Small details such as the buttons
with Union Jack embossment on the seats and central console, contrast
stitching, piping or red accentuation surfaces in the sunblinds which
only appear when these are folded down all add a touch of surprise to
the mature character of the MINI Clubman Concept.
High-end sophistication and presence - the instrument panel.
The interior element of the MINI Clubman Concept with the most
powerful presence is the leather-covered instrument panel. With a
surround in blue limed ash grain and a white porcelain finish, the
black upper section of the instrument panel has a hovering appearance.
Indirect rear lighting of the gap reinforces this impression and gives
the area in front of the driver and front passenger an extremely
high-end ambience. The linear air vents have patinised, silver-plated
surrounds. Between the air vents there is an area in Black Chrome
which can be back-lit if required that provides additional information
for the driver and front passenger. The suggested "Faded
Diamonds" rhombus pattern gives the Black Chrome surface a
particularly high-quality structure. The lower section of the
instrument panel is finished in Berry Red patent leather, providing an
extrovert yet sophisticated contrast to the more discreet design of
the upper half.
Multi-layered and light - the door design.
The newly interpreted ellipse in the side runs dynamically across the
two doors to create a visual link between front and rear. The armrests
in blue nubuck leather appear to hover in the doors, while behind them
there are practical storage compartments. The decorative surfaces in
the doors have indirect backlighting to underscore the inviting,
contemporary ambience. The side mirrors and roof liner recede
discreetly into the background due to use of high-quality fabric Tweed
Grey in salt-and-pepper look, while the quality weave of the fabric
Black Twill with classic black-and-white contrast on the floor and
mats makes for an elegant finish.
The concept of spatial function in the rear is rounded off with
clever storage facilities in the split doors as well as a double load
floor. The pouches in the doors are elaborately fitted with nubuck
leather in Silk White. They are placed within convenient reach and
help make optimum use of space in the luggage compartment. The double
load floor provides additional storage capacity.
Intelligent controls.
The display area in the centre console (160mm x 150mm) adapts
according to the content selected or the situation on the road. Three
"intelligent" toggles are assigned the relevant content
according to selected content or driving functions. Above and beyond
this, the three toggles can also be freely programmed and assigned
particular functions according preference. The haptic quality of the
toggles means that the various functions can be operated during travel
without looking. Here the MINI Clubman Concept has taken classic
operating elements that have been a part of MINI for 55 years and
consistently advanced them.
-Ends-
For media enquiries, please contact:
Corporate Communications
Nadja Horn, MINI Design and Lifestyle Communication Phone:
+49-89-382-57185, Fax: +49-89-382-20626
Markus Sagemann, Head of Product- und Lifestyle Communication MINI,
BMW Motorcycle
Phone: +49 89-382-68796, Fax: +49 89-382-20626
E-Mail: presse@bmw.de
Internet: www.press.bmwgroup.de
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and
motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As
a global company, the BMW Group operates 28 production and assembly
facilities in 13 countries and has a global sales network in more than
140 countries.
In 2013, the BMW Group sold around 1.963 million cars and 115,215
motorcycles worldwide. The profit before tax for the financial year
2012 was euro 7.82 billion on revenues amounting to euro 76.85
billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
www.bmwgroup.com
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