| The new BMW 3 Series Sedan, Luxury Line (10/2011) |
“Auto Zeitung” readers vote for the new BMW 3 Series and the BMW 1 Series Convertible as their favourites. The BMW 5 Series print campaign wins the “Best Advertising” category.
Munich. In the "Auto Trophy 2012", the new
BMW 3 Series was chosen as the most popular mid-range automobile,
while the BMW 1 Series Convertible came out top in the
"Convertibles up to 30,000 euros" category. The "Best
Advertising" award also went to BMW - here readers of the
automobile magazine "Auto Zeitung" showed a clear preference
for the BMW 5 Series Touring campaign. The outstanding BMW result was
rounded off with numerous other top 3 placements for the BMW 5 Series,
the BMW 6 Series Gran Coupé, the BMW 7 Series and the BMW X1.
The award ceremony for the "Auto Trophy 2012" was held yesterday at the Meilenwerk in Düsseldorf. Representing the Munich-based premium automobile manufacturer and there to receive the trophies presented by TV host Barbara Schöneberger and "Auto Zeitung" editor-in-chief Volker Koerdt were BMW AG Head of Development, Dr. Herbert Diess, and Ian Robertson, Head of BMW Sales and Marketing.
Class victory in the "Auto Trophy" is the second renowned award for the new BMW 3 Series within a very short period of time, coming just a few weeks after it received the "Golden Steering Wheel" from "Bild am Sonntag" and "Auto Bild". We presented the first BMW 3 Series in July 1975 - and the concept has remained unique ever since: a compact body featuring elegant design, powerful modern engines, classic rear-wheel drive and sporty suspension settings. Today's award is especially pleasing for us, confirming as it does that the new BMW 3 Series continues to perpetuate its success story in the model's sixth generation," said Dr. Herbert Diess, BMW AG Head of Development.
The new BMW 3 Series Sedan has been on sale worldwide since February 2012 and offers not only impressive athletic flair and efficiency as is typical of BMW but also a level of ride comfort and space which has been further optimised as compared to its predecessor model. Sporty, elegant lines and a re-interpretation of the characteristic front view give the BMW 3 Series an unmistakable appearance. The current model program includes five petrol and five diesel engine versions as well as the BMW ActiveHybrid 3. The intelligent all-wheel drive system xDrive is available for four models. The new BMW 3 Series Touring was also successfully launched in September. 31.4 per cent of "Auto Zeitung" readers voted for the BMW 3 Series as the top-ranking car in the mid-range category, putting it clearly ahead of the rest.
The BMW 1 Series Convertible established its lead in the "Convertibles up to 30,000 euros" category with a share of 22.5 per cent of votes cast. "We are very pleased to see that the BMW 1 Series Convertible has gone down so well with Auto Zeitung readers, now winning for the fourth time," said Dr. Diess.
The third award for "Best Advertising" was received by Ian Robertson, Head of BMW Sales and Marketing. This went to the BMW brand campaign "Dynamic performance starts in the mind". This cross-media campaign offers a novel interpretation of dynamic performance. Emotional visual worlds are presented to create a logical, harmonious connection between apparently contrasting themes. For BMW, dynamic performance means not just dynamic driving but also a dynamic and timeless way of thinking. The Munich-based creative agency Interone was responsible for the campaign, while the German print version was produced by Serviceplan, Hamburg.
The "Auto Trophy" was awarded for the 25th time this year. Over 110,000 "Auto Zeitung" readers took part in the vote, choosing their favourites from almost 400 current models in 30 categories.
For further questions please contact:
Corporate Communications
Bernhard Santer, Product Communications BMW Automobiles
Phone: +49-89-382-24360, Fax: +49-89-382-20626
Ralph Huber, Head of Product Communications BMW Automobiles
Phone: +49-89-382-68778, Fax: +49-89-382-20626
E-Mail: presse@bmw.de
Internet: www.press.bmwgroup.de
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.
www.bmwgroup.comThe award ceremony for the "Auto Trophy 2012" was held yesterday at the Meilenwerk in Düsseldorf. Representing the Munich-based premium automobile manufacturer and there to receive the trophies presented by TV host Barbara Schöneberger and "Auto Zeitung" editor-in-chief Volker Koerdt were BMW AG Head of Development, Dr. Herbert Diess, and Ian Robertson, Head of BMW Sales and Marketing.
Class victory in the "Auto Trophy" is the second renowned award for the new BMW 3 Series within a very short period of time, coming just a few weeks after it received the "Golden Steering Wheel" from "Bild am Sonntag" and "Auto Bild". We presented the first BMW 3 Series in July 1975 - and the concept has remained unique ever since: a compact body featuring elegant design, powerful modern engines, classic rear-wheel drive and sporty suspension settings. Today's award is especially pleasing for us, confirming as it does that the new BMW 3 Series continues to perpetuate its success story in the model's sixth generation," said Dr. Herbert Diess, BMW AG Head of Development.
The new BMW 3 Series Sedan has been on sale worldwide since February 2012 and offers not only impressive athletic flair and efficiency as is typical of BMW but also a level of ride comfort and space which has been further optimised as compared to its predecessor model. Sporty, elegant lines and a re-interpretation of the characteristic front view give the BMW 3 Series an unmistakable appearance. The current model program includes five petrol and five diesel engine versions as well as the BMW ActiveHybrid 3. The intelligent all-wheel drive system xDrive is available for four models. The new BMW 3 Series Touring was also successfully launched in September. 31.4 per cent of "Auto Zeitung" readers voted for the BMW 3 Series as the top-ranking car in the mid-range category, putting it clearly ahead of the rest.
The BMW 1 Series Convertible established its lead in the "Convertibles up to 30,000 euros" category with a share of 22.5 per cent of votes cast. "We are very pleased to see that the BMW 1 Series Convertible has gone down so well with Auto Zeitung readers, now winning for the fourth time," said Dr. Diess.
The third award for "Best Advertising" was received by Ian Robertson, Head of BMW Sales and Marketing. This went to the BMW brand campaign "Dynamic performance starts in the mind". This cross-media campaign offers a novel interpretation of dynamic performance. Emotional visual worlds are presented to create a logical, harmonious connection between apparently contrasting themes. For BMW, dynamic performance means not just dynamic driving but also a dynamic and timeless way of thinking. The Munich-based creative agency Interone was responsible for the campaign, while the German print version was produced by Serviceplan, Hamburg.
The "Auto Trophy" was awarded for the 25th time this year. Over 110,000 "Auto Zeitung" readers took part in the vote, choosing their favourites from almost 400 current models in 30 categories.
For further questions please contact:
Corporate Communications
Bernhard Santer, Product Communications BMW Automobiles
Phone: +49-89-382-24360, Fax: +49-89-382-20626
Ralph Huber, Head of Product Communications BMW Automobiles
Phone: +49-89-382-68778, Fax: +49-89-382-20626
E-Mail: presse@bmw.de
Internet: www.press.bmwgroup.de
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com
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