VOA
Director David Ensor (center right) along with Myint Myint Win (center
left), Managing Director of Sky Net, sign the agreement to broadcast
VOA content to Burma. US Ambassador Derek Mitchell (right) looks on. |
RANGOON, BURMA - Audiences in Burma will soon
have a new way to watch Voice of America television programs following a
breakthrough agreement between the Broadcasting Board of Governors
(BBG), the U.S. government agency responsible for VOA, and Sky Net, a
regional direct-to-home satellite provider.
The deal was signed
Thursday in Rangoon by Voice of America Director David Ensor and Daw
Myint Myint Win, managing director of Shwe Than Lwin Media Co. Ltd.,
which operates Sky Net.
Burmese government officials and Victor
Ashe, a member of the BBG's governing board, attended the event. U.S.
Ambassador to Burma Derek Mitchell called it "a point of progress in
the development of a rich media culture."
Under the terms of the agreement, Sky Net will carry BBG content, starting with a new VOA Asia TV channel that will provide Burmese-language news, as well as English-language education, information and entertainment programs.
The line-up includes popular VOA music programs, as well as science shows and the English language news magazine program On Assignment, which showcases VOA reporting from around the world and lets front-line journalists share their experiences from the field.
VOA Director Ensor thanked the government of Burma, BBG officials and
the Sky Net management team for helping to arrange what he called an
"historic event." Ensor said he was "excited about the potential for
expanding VOA's audience," and hoped viewers and listeners would
communicate to VOA reporters, anchors and producers what they would
like to see and hear.
Ashe had traveled to Burma with fellow
Board members Susan McCue and Michael Meehan and Radio Free Asia
President Libby Liu, along with a team of online technical experts to
help Burma's fledgling Internet and mobile expansion efforts, as the
country expands the scope of its international economic relationships.
"The leadership of BBG, RFA and VOA are committed to helping the people
of Burma open up a free media during this historic time of democratic
transition," the BBG delegation said in a statement. "On the heels of
last month's historic visit by President Obama and Secretary of State
Clinton, BBG board members and staff have been on the ground in
discussions with the government officials, democracy leaders such as
Aung San Suu Kyi, media companies and citizens looking to expand the
free flow of information within Burma. Today's signing is another step
to reach even more of the Burmese people through satellite television."
VOA broadcasts 25 hours of radio and three hours of TV per week into
Burma, while RFA provides 21 hours of radio and 2.5 hours of TV,
providing information in seven ethnic languages in addition to
Burmese. According to recent research by Gallup, each week U.S. civilian
international broadcasters reach 21% of Burmese age 15 and older
across all languages, platforms and programs.
Earlier this year, Voice of America signed an agreement that allows state-run radio and television in Burma to air VOA English teaching programs.
For
more information about this release contact Kyle King at the VOA
Public Relations office in Washington at (202) 203-4959, or write kking@voanews.com. For more information about VOA visit the Public Relations website at www.insidevoa.com, or the main news site at www.voanews.com.
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