BMW Active Drive showcases design, innovation and sheer driving pleasure.

BMW Active Drive showcases design, innovation and sheer driving pleasure.

BMW Active Drive 2

BMW Active Drive showcases design, innovation and sheer driving pleasure.
Event to be held at Parkir Timur Senayan, January 19- 20, 2013.

Jakarta. BMW Group Indonesia and its Jakarta dealers are holding the BMW Active Drive program to allow the public to appreciate the latest achievements in automobile design and innovation in a complete range of the latest BMW models.

The complete car fleet is also available to experience the sheer driving pleasure that makes BMW the world’s most successful premium car. The event is held from January 19-20, 2013, at Parkir Timur Senayan.

“We want to start the year with a celebration of success and appreciation of life
achievement. Here at BMW Active Drive, we present all of the latest BMW models and technology that have grabbed the world’s prestigious awards in the area of design, safety and innovation. We always believe that success has to be matched with appreciation of the best things the world can offer,” said Mr. Ramesh Divyanathan, President Director of BMW Group Indonesia.

BMW Group Indonesia recently announced record sales growth of 41% in 2012, delivering 2,188 units during the year compared to 1,551 units in 2011. BMW 3 Series contributed 35% of the total volume, followed by BMW 5 Series (29%), BMW X1 (18%) and BMW X3 (7%).

During the three-day program, BMW Active Drive offers a range of driving activities such as slalom, braking and scenic driving, as well as other program such as ladies active drive, entertainment and kids art activities.

The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its  strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.

www.bmwgroup.com
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BMW Group Indonesia
BMW Group Indonesia is a wholly-owned subsidiary of Munich-based Bayerische Motoren Werke (BMW) AG in Germany. The establishment of this subsidiary in April 2001 reflects the BMW Group’s confidence in the longterm future of Indonesia. BMW Indonesia Group activities cover the wholesale of BMW and MINI cars, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and related activities in Indonesia. Its dealership network covers 15 new car dealers spread out in various cities in Indonesia. Selected
models of the 3 Series, 5 Series, X3 and X1 compact SAV are assembled in Indonesia by a local partner.

www.bmw.co.id
Facebook: http://www.facebook.com/BMW.Indonesia
Twitter: http://twitter.com/BMW_Indonesia
YouTube: http://www.youtube.com/BMWIndonesia

For further information please contact:
Corporate Communications Department
Helena Abidin
Tel: +62 -21- 2992 3003
Mobile: +62-816-968 450
Email: maria.h.abidin@bmw.co.id