BMW Group Opens First Driving Center in Asia
Investment of 75.5 million US Dollars in Korean
Driving Center
Robertson: Further commitment to Korean market
with Driving Center and enhanced R&D
activities
Incheon/Korea. Today the BMW Group
celebrated the opening of its first Driving Center in
Asia, located in Incheon, Korea. The investment totals
75.5 million US Dollars up to 2020 (77 billion Korean
won), and around100 new jobs have already been created.
The BMW Group has driving experience centers in both
Germany and the US, however the Driving Center in
Korea is the first one worldwide to combine both a
driving track and a dedicated brand experience. It
will open its doors to the public in early August 2014.
At the opening ceremony, Dr. Ian Robertson, Member of
the Board of Management of BMW AG, Sales and Marketing
BMW, said: "The Driving Center is the next step
in our commitment to Korea and to Asia. Korea is one
of our fastest growing markets and now our ninth
largest single market worldwide. We see more potential
here and wish to grow even further. I am very happy
that customers here now have more opportunity to fully
experience our BMW and MINI brands.”
Concepts such as the Driving Center are part of the
BMW Group’s comprehensive “Future Retail” strategy, an
approach that marks a significant shift in the way
that the company interacts with its customers. This
program includes new, innovative and inspiring ways
for customers to experience products and brands, such
as city center Brand Stores and City Sales Outlets.
The Driving Center accommodates a 2.6 kilometer
closed circuit track where drivers can experience a
variety of situations, such as high speed driving,
emergency and off-road techniques, using BMW and MINI
vehicles. The center offers dedicated exhibits around
BMW, MINI and BMW Motorrad vehicles, a new Junior
Campus with specially tailored science education
programs on mobility and road safety for children, as
well as a 12,000 m2 eco-friendly sports park. In
total, the Driving Center covers 240,000 m2, the
equivalent of 33 soccer fields.
The facilities will also serve as a new training
center for sales, customer service and product
training. Furthermore, a Service Center operated by
Bavarian Motors, an authorized BMW and MINI dealer,
offers customers a service point for minor problems.
In addition, BMW and MINI owners can take advantage of
the newly established “Airport Service”, where they
can leave their cars for maintenance and other care
programs during their travels.
For further information please refer to
www.bmw-driving-center.co.kr and www.mini-driving-center.co.kr
As a further sign of commitment to the market, the
BMW Group also announced at the ceremony that it has
opened a satellite R&D Center in Korea.
Dr. Ian Robertson stated that, “Being one of the most
highly-advanced technological nations in the world,
customers in South Korea have very specific needs and
expectations. Both the BMW Group and South Korea share
a passion for high quality products and to be at the
forefront of innovation. Therefore we have established
this new R&D Center in Korea to better serve the
demands of our customers here.”
The R&D Center began operations at the beginning
of July. It is expected to have a headcount of around
20 people by the end of 2015.
The benefits of the BMW Group’s extended R&D
operations are threefold: the implementation of local
customer requirements and market-oriented solutions,
to pick up trends in innovation through improved ties
with local companies, as well as technology scouting
through cooperation with local technology companies,
universities and institutes.
It is the fifth satellite R&D Center for the
company worldwide, with similar centers already in
operation in Japan, China, the US, and Brazil.
If you have any queries, please contact:
Corporate Communications
Birgit Hiller, Head of International Communications
Planning and Steering, Birgit.Hiller@bmw.de
Telephone: +49 89 382-39169, Fax +49 89 382-24418
Emma Begley, Business and Finance Communications, emma.begley@bmwgroup.com
Telephone: +49 89 382-72200, Fax +49 89 382-24418
Media website: www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the
BMW Group is the world’s leading premium manufacturer
of automobiles and motorcycles and also provides
premium financial and mobility services. As a global
company, the BMW Group operates 28 production and
assembly facilities in 13 countries and has a global
sales network in more than 140 countries.
In 2013, the BMW Group sold approximately 1.963
million cars and 115,215 motorcycles worldwide. The
profit before tax for the financial year 2013 was €
7.91 billion on revenues amounting to approximately €
76.06 billion. As of 31 December 2013, the BMW Group
had a workforce of 110,351 employees.
The success of the BMW Group has always been based on
long-term thinking and responsible action. The company
has therefore established ecological and social
sustainability throughout the value chain,
comprehensive product responsibility and a clear
commitment to conserving resources as an integral part
of its strategy.
www.bmwgroup.com
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